10-Day Listing Blitz: How I Get Pasadena Homes Sold Fast & Over Asking

The 10-Day Listing Blitz is a structured home-selling system that compresses preparation, staging, marketing, and offer collection into 10 focused days. In Pasadena's market where homes average 19 days to pending, this accelerated approach creates buyer urgency, prevents listing fatigue, and typically generates multiple competitive offers by Day 10, resulting in above-market sale prices.

If you're looking to sell your Pasadena architectural home with maximum impact and minimum market time, this system delivers measurable results.

Why Does a 10-Day Listing System Work in Pasadena?

Pasadena's market dynamics reward momentum, preparation, and targeted marketing. According to Zillow research, the median sale-to-list ratio sits at approximately 101% in recent months, with homes going under contract in roughly 19 days on average.

When you combine these market conditions with the fact that architectural and character homes attract emotionally driven buyers, you get a clear window of opportunity. A quickly staged, high-impact launch creates urgency, drives competitive offers, and prevents buyer fatigue.

My 10-Day Listing Blitz capitalizes on this window. We prepare, present, promote, and gather offers in a structured timeline that keeps buyer attention high and competition focused.

Traditional vs. 10-Day Blitz Comparison

Factor	Traditional 30-60 Day Listing	10-Day Blitz
Preparation Time	14-21 days	3-6 days (pre-blitz)
Active Marketing Window	30-60 days	10 concentrated days
Buyer Urgency Level	Low (time to shop around)	High (deadline pressure)
Offer Structure	Sequential single offers	Multiple simultaneous offers
Listing Fatigue Risk	High after 30+ days	Minimal
Price Degradation	Common after 45 days	Prevented by momentum
Days on Market	30-60+ days	10 days to offers

Day-by-Day Breakdown of the 10-Day Blitz

Days 1-2: Consultation & Pricing Audit

I begin with a comprehensive analysis of your home's condition, neighborhood comparables, architectural features, target buyer profile, and optimal list-price band. Because I specialize in character homes, we also evaluate original features like built-ins, millwork, and windows, deciding which elements to preserve versus update.

The goal is setting realistic expectations and positioning the property correctly from day one.

Days 3-4: Prep & Staging Plan Execution

At this stage, we activate our project manager and vendor network for paint, landscaping, cleaning, minor repairs, and professional staging. For character homes in neighborhoods like Bungalow Heaven or Normandy Heights, preserving authenticity while maximizing visual impact is critical.

This balance between preservation and presentation makes architectural homes stand out in a crowded market.

Days 5-6: Media Production & Content Distribution

We create professional photography, video walkthroughs, drone footage when applicable, and curated copywriting aligned to your home's architectural style. We target buyers online and through our network of design and architecture-focused home buyers.

Every marketing asset speaks directly to the Pasadena buyer who values character, history, and design.

Day 7: MLS Activation + "Coming Soon" Campaign

We list on MLS, launch "Coming Soon" teaser campaigns to brokers and qualified buyers, send targeted e-blasts, deploy social posts including on Instagram via @pasadenavibes, and reach specific buyer segments.

This builds anticipation so showings begin strong on Day 8.

Days 8-9: Showings + Broker Preview

We host broker previews, invite top-tier agents, schedule multiple back-to-back showings, and collect early feedback. Adjustments are made immediately when necessary: lighting tweaks, staging refinements, signage improvements.

Maintaining momentum through these critical showing days is essential.

Day 10: Offer Deadline & Negotiation Round

We set a clear offer deadline on Day 10 to create compression. Multiple offers typically surface, giving us negotiating leverage. Then I step in for strategic negotiation, evaluating not just highest price but strongest overall terms.

My goal is optimizing your outcome, managing risk, and protecting your interests throughout the negotiation process.

Is Your Home Ready for the 10-Day Blitz?

Before committing to this accelerated timeline, evaluate whether your property and situation align with the system requirements:

✓ Property is vacant OR you can accommodate the 10-day timeline
✓ No major repairs needed (roof, foundation, HVAC systems)
✓ Willing to invest in staging and preparation ($5K-$15K typical range)
✓ Realistic about current market value (not emotionally overpriced)
✓ Flexible for intensive showings on Days 8-9
✓ Comfortable with compressed decision-making
✓ Understand that offer deadline creates strategic advantage
✓ Open to following expert guidance on preparation and staging

If you can check most of these boxes, the 10-Day Blitz is likely an excellent fit for your situation.

Ready to explore if the 10-Day Blitz fits your timeline?

Schedule a free consultation to discuss your home's unique character and market positioning.

📱 Text me: (213) 444-2225
📧 Email: justin@theborgesrealestateteam.com

What Makes This Strategy Different?

My general rule is pricing at the high end of value, but positioning to create competition and urgency, not a stale listing that sits. For example, that 1890 Victorian in Normandy Heights: I estimated "as-is" value at $1.4 million. Through our curated improvements and strategic marketing, we sold it for $1.6 million, adding over $200K in perceived value.

Pricing too high often drags out the timeline, damages momentum, and gives buyers time to shop other properties. The 10-Day Blitz prevents that by keeping the listing fresh and fast.

The compressed timeline itself becomes a pricing strategy. Buyers know they need to bring their best offer, not low-ball with the expectation of drawn-out negotiations.

Marketing Architecture for Pasadena Character Homes

Professional Photography & Video

Character and architectural homes require premium media. Industry research consistently shows that listings with professional photography sell significantly faster than those without.

We capture the features that matter: original built-ins, wide wood trim, river-rock porch pillars, period-correct lighting, and indoor-outdoor flow, all tailored to your home's specific architectural style.

Design-Driven Staging & Copy

We curate the staging to speak directly to your target buyer. Today's buyer cares about authenticity, design, and lifestyle. Whether it's a Craftsman bungalow, Mid-Century Modern, or Victorian, the copy and visuals must reflect the architecture and speak to the buyer both emotionally and rationally.

The staging isn't just about making rooms look nice. It's about telling the story of how someone will actually live in and love this home.

Targeted Distribution

We don't just blast MLS and hope for the best. Our multi-channel approach includes:

• Pasadena-architecture network via @pasadenavibes on Instagram
• Instagram & Facebook with interest-targeting for architecture enthusiasts and historic-home buyers
• Broker previews designed to encourage multiple competitive offers
• E-blasts to our database of past architectural-home clients and referrals
• Google Business and SEO-optimized copy with internal links and schema markup so listings appear for searches like "Pasadena architectural home for sale" and "Craftsman Pasadena listing"

This targeted approach ensures we're reaching serious buyers who specifically value character homes, not just anyone browsing listings.

Team Roles & Execution

My team is structured to execute this timeline flawlessly:

Operations Manager: Calendar management, vendor scheduling, compliance tracking, and showing coordination

Listing Coordinator: MLS paperwork, disclosure management, and ongoing client communication

Project Manager: Vendor oversight for paint, landscaping, and staging with quality assurance

Me (Justin Borges): Strategy development, pricing analysis, negotiation leadership, client communication, and architectural/character home specialization

This structure ensures we're performing at the level that architectural-home sellers demand and deserve, not just doing the minimum.

Proof Through Numbers

My average list-to-sale ratio across my career is approximately 106%. A significant portion of my business, roughly 60%, comes from repeat and referral clients. Once sellers experience this process in action, they refer friends and family.

For the greater Pasadena market, Zillow data shows the median sale-to-list ratio at approximately 101%, with median days to pending around 19 days. These numbers validate my process: while the market median suggests modest price gains, our method of intensive preparation, curated marketing, and compressed timeline consistently leads to stronger results.

Past performance does not guarantee future results. Individual outcomes vary based on property condition, market timing, and local factors. All statistics represent historical averages from my career working with Pasadena character homes.

Real Client Success Stories

Normandy Heights Victorian

We took an 1890 Victorian that I initially estimated at $1.4 million "as-is" value. After adding approximately $30K in period-sensitive improvements and staging for character, we sold it for $1.6 million, a more than $200K upside from our starting point.

This demonstrates how proper preparation combined with architectural awareness and precision marketing can deliver outsized results beyond simple market appreciation.

Bungalow Heaven Craftsman

A bungalow listed during our Blitz received multiple offers on Day 9, coming in above list price. The key was preserving the original woodwork, executing curated paint and landscape work, and targeting the right buyer network.

The result was an accelerated timeline and premium outcome for the seller.

Probate Remote Seller Sale

A seller in Maine never flew to California throughout the entire process. We managed every step through weekly Zooms, vendor coordination, and deferred vendor payment until close.

We closed the home quickly with multiple offers, demonstrating our ability to serve remote sellers and still deliver within our 10-Day Blitz framework.

Frequently Asked Questions

Do homes really sell faster with a 10-day launch?

Yes, the timeline keeps buyer urgency high and prevents listing fatigue. In Pasadena's market where homes average 19 days to pending, our 10-day system aligns perfectly with buyer behavior while adding the critical element of a deadline.

This deadline creates compression. Buyers know they can't wait to "think about it" for weeks, which often leads to competitive offers before interest wanes. The psychology of scarcity combined with a truly excellent property creates the conditions for multiple offers and above-list outcomes.

What if I need 2-3 weeks to clean or stage my home?

We recommend our pre-blitz planning phase for exactly this situation. Preparation can begin before Day 1 of the official Blitz. In fact, it should. The 10-Day Blitz is the final, intense launch phase that happens after your home is fully prepared.

The key is keeping everything tight and coordinated so that once we hit Day 1, we're executing flawlessly rather than scrambling. I'll help you build a realistic pre-blitz timeline during our initial consultation.

Is the strategy different for architectural homes versus standard homes?

Absolutely. Character homes require different media quality, staging approaches, buyer targeting, and price presentation strategies. Standard production homes can follow more generic marketing templates, but architectural homes need to tell a specific story.

My process is built specifically around this niche because I specialize in character homes throughout Pasadena. The buyers for a Craftsman bungalow have completely different priorities than buyers for a standard tract home.

How do we avoid underpricing with a compressed timeline?

We set the list price at true market value based on thorough comps analysis, then time the offer deadline strategically to capitalize on competition. Underpricing just to create "buzz" is rarely my strategy unless it specifically aligns with your timeline and goals.

The 10-Day Blitz creates urgency through the deadline and through premium presentation, not through artificially low pricing. In fact, we often price at the higher end of the value range because we know the preparation and marketing will justify it.

What Sellers Should Do Right Now

If you're considering selling your Pasadena home in the next 90 days:

1. Text me for a free, no-obligation consultation at (213) 444-2225 or email justin@theborgesrealestateteam.com

2. Walk the home with me and identify character elements worth preserving versus areas needing updates

3. Let us run our 10-Day Listing Blitz calendar together. I'll provide a detailed timeline, vendor list, staging plan, and marketing schedule customized to your property

4. Begin vendor coordination early so when we hit Day 1 of the Blitz, everything is prepared and we can execute flawlessly

5. Prepare emotionally for a fast-paced process. I'll guide you step-by-step and deliver clarity throughout, but this system requires decisiveness

Ready to Launch Your 10-Day Listing Blitz?

Let's sell your Pasadena home at the top of the market, fast, and with precision. I'll design your custom 10-Day Listing Blitz and launch your home with a strategy built specifically for architectural and character homes.

📱 Text: (213) 444-2225
📧 Email: justin@theborgesrealestateteam.com
📷 Instagram: @justinborges_larealtor | @pasadenavibes
🏢 Office: Borges Real Estate Team, eXp Realty, 680 E Colorado Blvd, Pasadena, CA 91101

Currently accepting new listings for December 2025. Limited availability due to intensive 10-day preparation requirements.

Important Legal Notice: This article provides general information about our listing process and is based on my experience working with character homes in Pasadena. Each property and situation is unique. Past performance does not guarantee future results, and individual outcomes vary based on property condition, market timing, preparation investment, and local factors. Schedule a consultation to discuss your specific circumstances and realistic expectations for your home.

Justin Borges, DRE# 01940318
Borges Real Estate Team | eXp Realty
680 E Colorado Blvd, Pasadena, CA 91101