The Top Marketing Strategies to Look for When Choosing a Real Estate Agent in Los Angeles

In a competitive and evolving market like Los Angeles, where homes range from sleek Hollywood Hills estates to Pasadena Craftsman treasures, the right marketing plan can make the difference between a home that sells fast and one that lingers. Choosing a real estate agent in Los Angeles isn’t just about finding someone with a license—it’s about finding a marketing strategist who knows how to position your property to the right buyers at the right time.

What marketing strategies should I expect from a top Los Angeles real estate agent?

A top agent goes far beyond the MLS. They leverage high-quality photography, cinematic video, aerial drone shots, targeted social media ads, and AI-powered buyer targeting to get maximum exposure. In neighborhoods like Glendale, where 63% of homes sell within 30 days, these strategies can be the deciding factor in how quickly—and for how much—your property sells.

Why marketing matters in the LA real estate market

Los Angeles buyers are savvy. With a median home value hovering between $970,000 and $1.02 million, and average days on market between 48–67 days, your listing needs to stand out from the hundreds of others online. The best agents don’t just “list” a property—they craft a complete visual and emotional story around it. For example, The Borges Real Estate Team often pairs drone footage with targeted neighborhood ads, giving buyers a lifestyle preview before they ever set foot inside.

Essential marketing tools your agent should offer

1. Professional Photography & Videography – Homes in Pasadena often sell above list price when paired with stunning visuals, capturing the architectural charm buyers crave.

2. Drone Footage & Aerial Tours – Perfect for hillside properties in Hollywood where views are part of the value.

3. AI Buyer Targeting – Predictive analytics identify who is most likely to buy and deliver ads directly to them.

4. SEO-Optimized Listing Pages & Blogs – Helps your property rank in search results, especially for niche searches like “Pasadena family home” or “Hollywood Hills modern.”

5. Virtual Tours & VR Open Houses – Expands reach to out-of-area buyers who can’t visit in person.

The Borges Real Estate Team advantage

In the LA market, generic marketing isn’t enough. The Borges Real Estate Team combines AI-backed precision with street-level expertise, ensuring each home gets both maximum visibility and the right buyer attention. Whether selling a Glendale condo or a luxury Pasadena estate, their approach blends data-driven targeting with personalized presentation.

If you’re curious about your home’s current value in today’s Los Angeles market, you can check it instantly here: https://justin.lametrohomefinder.com/seller