The Secret to Getting Maximum Exposure When Selling Your Home in Los Angeles

In the competitive Los Angeles housing market, getting your home in front of the right buyers quickly can make the difference between a strong offer in days—or sitting on the market for months. Choosing a real estate agent in Los Angeles who excels at both online and neighborhood-level marketing is essential if you want top dollar and a smooth sale.

How the Best Agents Build Buzz Before Your Listing Goes Live

The top listing agents in LA don’t just wait for the MLS to do the work—they create momentum before your property even hits the market. At The Borges Real Estate Team, we launch a 10-day blitz designed to position your home as a must-see. The first 4 days are all about premarketing: targeted social media ads aimed at buyers most likely to be interested in your home, door knocking with high-quality flyers to spread the word locally, and direct outreach to our 36,000+ person database of active buyers. By the time your home officially lists, there’s already buzz, showings lined up, and in many cases, buyers ready to act.

Why Lifestyle Videos Outperform Standard Photography

In Los Angeles, buyers aren’t just purchasing a property—they’re buying into a lifestyle. A skilled LA real estate agent knows how to sell not just the space, but the experience of living there. Cinematic lifestyle videos can showcase the morning light streaming through the kitchen, the quiet charm of a neighborhood café just blocks away, or the mountain views from your backyard. This storytelling approach creates an emotional connection, which often translates to stronger offers and faster sales.

Staying in Front of Buyers After the Open House

The first visit is rarely the moment a buyer decides to make an offer. That’s why ongoing exposure is critical. The Borges Real Estate Team ensures every open house visitor is signed in digitally, then follows up with timely updates and targeted online ads that keep your property top-of-mind on platforms like Facebook, Google, and Instagram. This repeat exposure builds familiarity and keeps your home in serious buyers’ consideration set.

Maximizing Exposure Online and in the Neighborhood

Marketing your home in LA requires a balance of massive online reach and hyper-local outreach. Targeted digital ads reach buyers who may not even be actively searching yet, while neighborhood-focused strategies—like circle prospecting calls, door knocking, and flyer distribution—ensure local awareness. In today’s market, this multi-layered approach is what keeps days on market low and sale prices high.

In mid-2025, the median home value in Los Angeles hovers between $970,000 and $1.022 million, with an average days on market of 48–67 days. But in competitive, well-marketed segments, homes can sell in under 20 days—often above list price. That’s the power of pairing strategic marketing with a proven LA real estate team.

If you’re thinking of selling, remember: the right exposure strategy is more than just a nice extra—it’s the key to unlocking your home’s full market potential.

If you’re curious about your home’s current value in today’s Los Angeles market, you can check it instantly here: https://justin.lametrohomefinder.com/seller